Henx

Henx came to me with a need to reach the smallest fitness businesses in the UK.

They'd set themselves the mission to rescue personal trainers, nutrition coaches and small activity clubs (martial arts etc) from the hell of the choice between cashflow crushing business apps like Mind & Body, and the management maelstrom of the WhatsApp/Spreadsheet approach to class and membership orchestration.

My strategic research identified the need in their audience for simple, quick, ownable and phone-only setup and management of website, app and comms.